Ask right after it happens. Act before it costs you.
InstantFeedback sends CSAT, NPS and survey requests over SMS, email and your website the moment a ticket closes or a deal lands — then puts every grade and comment straight into HubSpot, and the AI-detected themes into your team's inbox.
Pay per response, not per seat. Start free.
Figures are approximate and cover activity since 2014. The 40% figure is specific to SMS campaigns — it is not an average across all channels.
Trusted by leading regional brands
Most feedback programmes don’t fail at asking. They fail at the bit after.
The survey tool lives on its own island. Scores get exported into a spreadsheet once a quarter. An angry customer’s comment is read three weeks after they’ve already moved their business — and nobody who could have fixed it ever saw it.
InstantFeedback is built around the response, not the survey. Ask at the moment the experience happened, get the answer into the hands of the person who owns it, and put the result where the rest of your team already works.
Ask, read, act.
Ask
Trigger a request from a HubSpot workflow, a REST API call, a scheduled CSV/FTP import or your own website. SMS, email, both, or an embedded widget — with a send window and a grace period so nobody gets asked twice.
Read
Grades, comments and multi-step surveys land in one dashboard. AI tags every comment, summarises what people are actually saying, and flags the ones where the words don't match the score.
Act
A bad grade emails the right person in about a minute. Results write back onto the HubSpot contact. Digests keep the numbers in front of the team without anyone logging in.
What your customer actually sees.
A response rate is a design problem before it’s a technology one. The ask is one tap in a text message, two lines in an email, or a widget already on the page they’re reading — no login, no ten-minute questionnaire, nothing to install.
One tool for the whole loop.
Not a survey builder with reporting bolted on — collection, analysis, alerting and write-back in the same place.
Five channels, one campaign
SMS, email, SMS and email together, an embedded web widget, or externally-collected responses. Measure CSAT, NPS, a plain average score, or run survey-only. Grade scales are yours to define — numbers, labels or icons.
Feedback on your own site
Embed the feedback widget anywhere, themed to match your brand. A separate public metrics widget puts your live score on your own pages.
Alerts in about a minute
Opt in to real-time email alerts on bad grades and the right person hears about it roughly a minute after the customer hits send.
Surveys that follow the answer
Seven question types — text, number, date, time, yes/no, choice and range — with branching rules that combine conditions using AND and OR. Funnel analytics show exactly which question people abandon.
Reporting that compares
CSAT and NPS gauges, grade distribution and comment streams — then compare any two of your own parameters side by side, to see which branch, service or agent is actually pulling the number down.
Built to be audited
Per-campaign access control, personal-data flagging, scheduled masking and anonymisation, an access log, plus blacklist and graylist rules to stop over-asking.
Somebody has to read 4,000 comments. It doesn’t have to be you.
InstantFeedback runs a set of AI agents over your feedback. You choose which campaigns each one covers and how often it runs — the output arrives as a report or lands directly on the feedback itself.
- Comments analysis — the recurring themes behind satisfaction and dissatisfaction, emailed on your schedule.
- Feedback summary — a plain-language read on what a campaign’s comments are saying, kept up to date on the campaign.
- Automatic tagging — every incoming comment tagged against your own tag set, so the reporting slices by theme.
- Tag generation — proposes a tag taxonomy from the comments you’ve already collected, instead of you guessing one up front.
- Mismatched grades — flags responses where the comment contradicts the score.
- Semantic indexing — indexes feedback by meaning, so related comments group together even when they share no keywords.
Not “syncs with HubSpot”. Runs inside it.
InstantFeedback installs as a HubSpot app with its own workflow actions, so asking for feedback becomes a step in a workflow you already have — and the answer comes back onto the contact record where your team is already looking.
- Workflow actions to send an email or SMS feedback request from contact, deal and ticket workflows
- Ready-made triggers for ticket closed, deal won and deal lost
- Grades, comments and survey results written back to the contact, deal and ticket timelines
- Import a HubSpot segment straight into a campaign
- Average ratings written to HubSpot properties, ready to segment on
How the HubSpot integration works
Built and supported by FrodX, a HubSpot Platinum Partner.
The rest of your stack.
Emarsys
Trigger feedback requests from Emarsys programmes, and send grades, comments and survey results back out for Emvents to carry into Emarsys.
How it works
Slack
New grades and comments posted into the channels your team reads, with comments routed by grade and daily, weekly or monthly reports alongside.
How it works
Microsoft Teams
New grades and comments posted into Teams channels as cards, with comments routed by grade and daily, weekly or monthly reports — connected through a Workflows webhook.
How it works
Webhooks
Six events — request sent, reminder sent, grade, comment, survey started, survey completed — pushed to any endpoint, HMAC-SHA256 signed.
How it works
MCP server
Let AI assistants explore your feedback analytics over MCP — read-only, with personal data left out and access controlled per user and per campaign.
How it worksTeams that talk to customers every day.
For more than six years, we at NLB Lease&Go, Slovenia's leading leasing company, have relied on InstantFeedback to better understand our customers. We first adopted the tool at Summit Leasing Slovenija, which later merged with NLB Lease&Go under the NLB Group. Today, InstantFeedback is fully automated and integrated into our processes, helping us track customer satisfaction and continuously improve our services.
Tina Filipan InstantFeedback gives us valuable insights into customer satisfaction and guides us toward continuous improvement.
Merisa Draganović InstantFeedback completely changed how we understand our customers. The real-time insights help us fix issues before they become problems.
Igor Nestorović We've been using InstantFeedback for many years across all our services. It gives us a great overview of what our customers are most satisfied with and where there's still room to improve their experience.
Tomaž Kejžar InstantFeedback helps us better understand our customers and respond quickly to their needs, preferences, and expectations. It's an excellent tool for any company that truly puts customer experience first. We highly recommend it to anyone who genuinely wants to listen to their customers.
We've integrated transactional measurement into our satisfaction tracking to enhance gas delivery. InstantFeedback offers real-time insights, enabling us to quickly improve service and address issues. It's a direct connection with our customers, ensuring exceptional experiences.
Tanja Medved Instant Feedback has streamlined the way we collect patient satisfaction data. It provides an easy, immediate platform for patients to share feedback, resulting in a significantly higher response rate compared to previous methods. This has allowed us to quickly address issues and improve both service quality and patient care in our hospital.
Sandra Jerebic As Slovenia's leading publisher, Mladinska knjiga welcomes over 15,000 customers every day. Understanding how they see us is essential. That's where we rely on InstantFeedback.
Irena Čebulj As Slovenia's first online insurance brand, WIZ has been using InstantFeedback for over 10 years. It's an essential tool that helps us better understand the user experience and guides us toward improvements and greater customer satisfaction.
Gašper Bračič You pay for answers, not for seats.
Feedback volume is the thing that actually varies, so that’s what you’re billed on. Responses are charged per response, with monthly tiers that bring the per-response rate down and unlock the heavier features. There’s a free tier to start on.
See it running on your own use case.
Tell us what you’d want to measure and where it should land. We’ll show you the setup for it — including the HubSpot side, if that’s where you work.
InstantFeedback is sold and supported by FrodX.
Get in touch
Leave your details and we’ll come back with a time and a rough setup.